In the aesthetic medicine industry, acquiring patients in a regional city is often considered difficult, but this is an outdated notion. POTENZA has proven results, ensuring effective outcomes and generating stable revenue even in regional cities. Equipped with diverse treatment tips and powerful Drug Delivery System, combined with operational efficiency and strategic pricing, our clinic achieved over 100 contracts and 120-130 procedures during peak season within about a year of its introduction. Even for clinics primarily focused on insurance-covered treatments, it holds the potential to become a core tool for self-pay procedures.
- INDEX
- From Acne Scars to Melasma—Wide-Ranging Treatments with 7 Types of POTENZA Tips (02:00-)
- Achieving Over 100 Cases Per Month Through Education and Efficiency (9:45-)
- Creating Repeat Patients: Visualizing Outcomes with the 6-Pass Treatment and Imaging Diagnostics (11:35–)
- Conclusion—It's Precisely in Regional Areas Where POTENZA Can Compete (21:22-)
From Acne Scars to Melasma—Wide-Ranging Treatments with 7 Types of POTENZA Tips (02:00-)
POTENZA currently offers seven types of tips, and our clinic utilizes CP-25 (drug delivery), S-25 (redness), S-16 (melasma), Diamond Tip (sagging), A1-12 (acne/sweat duct cysts), among others. CP-25 in particular accounts for 80-90% of all procedures performed at our clinic.
Post-acne scars and redness are symptoms patients strongly desire to treat, yet achieving sufficient improvement through insurance-covered treatments alone is often difficult. Regional demand for POTENZA treatment, currently offered in South Korea and Tokyo, is growing. By pioneering its introduction in regional cities, your clinic can achieve clear differentiation.
Achieving Over 100 Cases Per Month Through Education and Efficiency (9:45-)
Introduced in April 2024, we focused on staff training at launch. Through multiple training sessions conducted by Jeisys and specialized trainers, we standardized treatment precision. Furthermore, we implemented a reform allowing the required 30-minute waiting period for anesthesia to be spent in a separate room. This significantly improved our daily patient throughput.
As a result, in the busiest month, we recorded about 100 new contracts and 120 to 130 treatment sessions. Setting the initial price at ¥39,800 allowed patients to try their first treatment easily, leading to contracts based on ongoing care. Very few patients opt for single sessions; the majority choose the 5-session course. We have thus built a business model that steadily generates profits even in regional cities.
Creating Repeat Patients: Visualizing Outcomes with the 6-Pass Treatment and Imaging Diagnostics (11:35–)
Treatment typically consists of 6 passes, with doctors and nurses evaluating skin condition and adjusting the protocol. Photography using reBeau2 is mandatory. Even if only slight improvement is observed, results are disclosed honestly to the patient, and subsequent treatment plans are decided with their consent. If improvement is evident, case photos are utilized to raise patient satisfaction while also aiming to attract new clients.
Cases include a man in his 30s who saw improvement after just one POTENZA session despite failing to achieve results with 13 Derma pen sessions; a woman in her 20s who noticed changes in both acne scars and pores after 3 sessions; and a man in his 40s with obstinate boxcar scars whose scar edges softened after 4 sessions. These concrete figures demonstrate the high efficacy of the treatment.
Conclusion—It’s Precisely in Regional Areas Where POTENZA Can Compete (21:22-)
POTENZA not only provides high therapeutic efficacy but enables a revenue model built on continuous care. Even in regional cities, it can grow into a core profitable treatment through staff training, optimizing patient flow, and clearly motivating patients toward continued treatment. Combined with CP-25, Diamond Tip, and SFA Tip, its application areas expand, promising further revenue growth.
With POTENZA, you can achieve treatment volumes and repeat customer rates comparable to urban clinics. It will be your trump card even in rural areas. Now is the time to consider introducing POTENZA to your aesthetic dermatology clinic.
