In aesthetic medicine, patients are increasingly demanding acne scar treatment. In addition to conventional self-funded treatments, the introduction of innovative devices such as POTENZA is essential for clinics to strengthen their competitiveness. In this article, we will discuss the benefits of introducing POTENZA, its appeal to patients, and strategies for improving the clinic’s profitability.
- INDEX
About self-funded medical treatment (00:12～)
For mild acne, as described in the previous section, antibiotics, topical retinoids such as adapalene, salicylic acid, and light therapy are used.
The following are common treatments for moderate to severe acne:
Antibiotics
Hormonal therapy
Isotretinoin
Spironolactone
The most effective treatment is the administration of isotretinoin. Isotretinoin is a vitamin A derivative that suppresses sebum production by shrinking the sebaceous glands.
However, isotretinoin has multiple adverse drug reactions, should be used with caution. It inhibits sebum secretion, which leads to skin dryness. It may worsen angular cheilosis, dry eyes, and atopic dermatitis. Contraception is necessary for both men and women while taking the drug because of the risk of fetal malformations.
Headache, arthralgia, myalgia, and depression have also been reported. Furthermore, isotretinoin has been linked to Crohn’s disease and ulcerative colitis and should be used with caution.
Advantages of introducing POTENZA (08:08~)
POTENZA is effective in treating atrophic scars and redness.
- A Wide Range of Indications for Acne Scar Treatment
POTENZA can treat a wide range of skin problems, including redness, open pores, as well as acne scar irregularities. This allows us to provide treatment that satisfies more patients. - High Therapeutic Efficacy
Needle RF’s thermal action on the dermis and drug introduction promote collagen production and improve acne scars more effectively. - Shorter Downtime
Redness and swelling immediately after the procedure are minimal and have little impact on the patient’s daily life. - Offering Various Treatment Plans
High patients satisfaction can be achieved because treatment plans can be customized according to the patient’s skin condition and budget. - Combinations with Other Treatment
POTENZA can be combined with other cosmetic procedures. For example, it can be used in combination with chemical peels and laser treatments for more effective skin rejuvenation.
Points of appeal to patients (9:29～)
The latest device for acne scar treatment: POTENZA can attract patients’ attention as the latest device for acne scar treatment.
Quick results: Immediate results can be seen in some cases after the procedure, keeping patients motivated.
Natural finish: leads to naturally improved skin, without looking artificial.
Diverse range of treatments: By promoting the ability to treat not only acne scars but also pores, fine lines/wrinkles, or other skin problems, a wider range of patients can be attracted.
Strategies to improve clinic revenue
- Attract new customers: Use the introduction of POTENZA as an opportunity to advertise and conduct campaigns related to acne scar treatment in order to attract new customers.
- Increase repeat business: High treatment efficacy and patient satisfaction will increase the number of repeat customers.
- Increase unit cost: Treatment of acne scarring begins by first treating the acne. Then, for refractory cases, Isotretinoin or Spironolactone can be used at patients’ own expense, and RF treatment with POTENZA can be introduced as a scar treatment. Combination with V-beam, chemical peels, Dermapen, TCA CROSS, Pico fractional, etc. can be used to improve the unit cost of treatment.
- Sales of ancillary products: Sales of ancillary products such as acne care products and skin whitening cosmetics can also increase revenues.
Summary (15:52～)
The introduction of POTENZA will greatly contribute to the enhancement of your clinic’s competitiveness and profitability. It will meet the needs of patients and improve the clinic’s brand image.
